Great question!
Apologize to Children is named after one of our founders’ base beliefs. We believe that children, (and really all people) are worthy of respect, dignity, and kindness. It is widely agreed-upon by child development and mental health professionals that owning our mistakes and apologizing to our children promotes the relationship building that leads to resilience- which you can read more about in the next section- and develops life-long tools.
Wouldn’t that mean children feel less confident in their parents?
Actually, no, it means the very opposite. Consider these two types of people- the first is someone who acts infallible, who does not exemplify personal growth, who puts on a façade of perfection that will eventually shatter. The next is someone who teaches you that all people make mistakes, to expect and learn from failure, and to not look for perfection in others, but rather examine their integrity and character. Which example do you suppose is more realistic? Which example would you hope for in a partner, boss, or leader?
We’re supportive of any parenting type that places importance on a child’s autonomy, emotional wellbeing, and resilience.
What is ‘resilience?’
Resilience is our brain’s ability to cope with difficult situations. The more resilient a person is, the more likely it is they can take on challenges, and the less likely a stressful event will have as negative of an impact as it may have otherwise had.
How do you develop resilience?
Building resilience in children starts with forming strong, meaningful connections with them, keeping a wide perspective on problems, and finding meaning and positivity in your daily routines. This is why many gentler parenting styles highlight the importance of mutual respect and validating their children’s feelings.
Adults can develop resilience in many of the same ways! However, as many of us have experienced, it’s much more difficult to first dismantle childhood trauma and cycles of negativity.
Does that mean you support children doing anything they want, or never letting your child experience anything negative?
Nope! Part of developmentally appropriate child-rearing is recognizing that children are not born with all of the understanding of boundaries, ethics, and morals that they’ll need as adults. Gentle parents- and the other types of mutually respectful parenting- teach many of the same boundaries and expectations as their more authoritative counterparts. We simply do so more gently, believing that a child’s behavior is not a direct suggestion of their later success as an adult, that all emotions have a time and a place, and that when a family unit operates on respect- not fear- a child may grow up well-equipped to handle the bigger challenges and emotions of adulthood.
Here at Apologize to Children, we assume responsibility in participating in protecting children from digital exploitation. While we do believe it is possible for children to participate safely in educational and entertaining platforms, we recognize that our company’s advertising is for-profit and not directly linked to our educational resources. Because of this, while our child models are paid equally to our adult models, you will never see a child’s face in our advertising.
Refunds and Exchanges are eligible thirty (30) days after an order is shipped.
To be eligible for a return or exchange, your item must be unused and in the same condition that you received it.
Exchanges
We only replace items if they are defective or arrive damaged. If you need to make an exchange, please fill out the contact form linked at the bottom of the website or email us at [email protected]
To complete your return, we require a receipt or other proof of purchase.
Returns and exchanges are mailable to our PO Box, which is currently being arranged. If you require this service before this section is updated, please email us at [email protected] to make alternate arrangements.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the status of your refund.
Once approved and processed, your order will be refunded to the original payment method. In some cases, such as missing items or damage, we will issue a refund with store credit.
Late or missing refunds
Banks and our own internal payment processing systems may take several days to process refunds. If after three (3) business days you have not received your refund, please contact us at [email protected]
Sale items
Only regular priced items may be refunded. Sale items are final sale and are ineligible for refund/return.
Sorry about that!
Feel free to email us at [email protected], or to submit a contact form at the link listed on the bottom of the website.